Dataform build tools for data teams to manage the data that powers companies’ analytics. Data has transformed the way businesses are managed and make decisions. The problem is that it’s currently too hard, too expensive and too time consuming to manage data effectively. Our goal is to make data management cheaper, faster and more enjoyable, enabling data teams and their companies to get more value out of their data.

We are based in London. Before starting Dataform, our founding team met at Google where we managed engineering teams and led product analytics in Ads and Android. We heavily relied on data (and data pipelines!) to generate insights, drive better decisions and build better products. With Dataform, we want to help all businesses get the most of their data.