Dataform is joining Google Cloud | Dataform

Dataform is joining Google Cloud

Today we're excited to announce that we've joined Google Cloud. Over the course of the past several months, our partnership with Google Cloud has deepened and we believe that our new combined efforts can make our customers and partners even more successful.

picture of author

Guillaume Huon on December 8, 2020

To our customers, users, supporters and contributors - today, we are extremely excited to share that Dataform is joining Google Cloud!

Before we jump into the story, let us quickly answer what we think will be the most important questions for existing and new users:

  • Dataform Web will continue to be run and maintained by us, as part of Google Cloud.
  • Dataform Web will be free for all new users as of today, December 8th 2020.
  • Existing customers will be transitioned onto the free plan immediately.
  • Dataform Web will focus on support for BigQuery going forward.
  • We’ll be working closely with the rest of the Google Cloud Data Analytics team over the next year to deliver our vision for Dataform within Google Cloud.

Three years ago we started Dataform with a mission to empower analysts to manage the entire flow of data in the warehouse, using a single, unified workflow. Throughout our journey we’ve been focused on giving data analysts and data engineers the tools they need to take raw, messy data, transform it, and put it into the hands of their organization. We’ve only just scratched the surface of this problem and solving it will continue to be our core mission and focus going forward.

We’ve followed Google’s products and successes within analytics closely over the past few years, and always felt that they were a product leader when it came to cloud data warehousing, SQL, and now business intelligence; with products such as Looker that inspired us significantly in our own journey. After several conversations with the Google Cloud team it became clear that we are deeply aligned on the importance of serving analysts with the right tools and technology in order to fill what we all perceive as a missed opportunity in existing solutions.

At the same time, as a team of just 7, in a complex, competitive and rapidly changing market, we had more ideas than we had people or resources to accomplish. There has always been so much more we wanted to do each quarter than we could achieve. With the support of the BigQuery and Cloud Analytics teams and our combined thought leadership and efforts, we felt that together we could achieve something bigger than we could separately.

There will inevitably be some changes to the product and how we operate over the coming years, but one thing that will not change is our commitment to the principles that we feel have gotten us this far: working closely with our customers, making sure we continue to collect and act upon your feedback, and a laser focus on doing one thing and doing it well.

At Dataform we always felt we were delivering a unique and innovative product to our customers and the data community. With Google’s support, we have even more confidence in our ability to build and deliver a product that can truly change the way that all companies, large and small, work with data.

In the coming months we’ll be able to share more details of our product roadmap. In the meantime please reach out to us if you have any questions. Thank you again for joining us on this journey. We’re uncomfortably excited about what we can accomplish together over the coming years!

Guillaume-Henri Huon & Lewis Hemens, co-founders of Dataform

More content from Dataform

Using Javascript to Create an Acquisition Funnel Dataset illustration

Using Javascript to Create an Acquisition Funnel Dataset

How to use a combination of SQL and Javascript to create an acquisition funnel dataset.
Learn more
How to add a new warehouse adapter to Dataform illustration

How to add a new warehouse adapter to Dataform

I recently wrote a Presto adapter for Dataform during a week long quarterly hackathon. Here's a guide on how I'd do it again.
Learn more
Switching to a better data warehouse naming convention illustration

Switching to a better data warehouse naming convention

We realised that our data warehouse was starting to become a mess and difficult to use. This post walks through the process we followed to decide upon a better solution, and then roll out the change.
Learn more

Learn more about the Dataform data modeling platform

Dataform brings open source tooling, best practices, and software engineering inspired workflows to advanced data teams that are seeking to scale, enabling you to deliver reliable data to your entire organization.