Privacy policy

Last updated: 2023-09-11

1. Introduction

Welcome to Tada Science Inc.

Tada Science Inc. (“us”, “we”, or “our”) is a subsidiary of Google LLC and operates https://dataform.co (hereinafter referred to as “Service”).

Our Privacy Policy governs your visit to https://dataform.co, and explains how we collect, safeguard and disclose information that results from your use of our Service.

We use your data to provide and improve Service. By using Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Our Terms and Conditions (“Terms”) govern all use of our Service and together with the Privacy Policy constitutes your agreement with us (“agreement”).

2. Definitions

SERVICE means the https://dataform.co website operated by Tada Science Inc.

PERSONAL DATA means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

USAGE DATA is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).

COOKIES are small files stored on your device (computer or mobile device).

DATA CONTROLLER means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.

DATA PROCESSORS (OR SERVICE PROVIDERS) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

DATA SUBJECT is any living individual who is the subject of Personal Data.

THE USER is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

3. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

4. Types of Data Collected

Personal Data While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

(a) Email address

(b) First name and last name

(c) Phone number

(d) Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or by contacting us via Intercom (using the chat button in the bottom right hand corner of your screen).

Usage Data We may also collect information that your browser sends whenever you visit our Service or when you access Service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking Cookies Data We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

(a) Session Cookies: We use Session Cookies to operate our Service.

(b) Preference Cookies: We use Preference Cookies to remember your preferences and various settings.

(c) Security Cookies: We use Security Cookies for security purposes.

(d) Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.

5. Use of Data

Tada Science Inc. uses the collected data for various purposes:

(a) To provide and maintain our Service;

(b) To notify you about changes to our Service;

(c) To allow you to participate in interactive features of our Service when you choose to do so;

(d) To provide customer support;

(e) To gather analysis or valuable information so that we can improve our Service;

(f) To monitor the usage of our Service;

(g) To detect, prevent and address technical issues;

(h) To fulfill any other purpose for which you provide it;

(i) To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

(j) To provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.;

(k) To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information;

(l) In any other way we may describe when you provide the information;

(m) For any other purpose with your consent.

6. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

7. Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Tada Science Inc. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Data Privacy Framework

As described in our parent company Google LLC’s Data Privacy Framework certification, we comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) (collectively, the “Data Privacy Framework” or “DPF”), as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information received in the U.S. from the EU, UK or Switzerland in reliance on the DPF. Google, including Google LLC and its wholly-owned US subsidiaries (unless explicitly excluded), has certified to the Department of Commerce that it adheres to the DPF Principles. Google remains responsible for any of your personal information that is shared under the Accountability for Onward Transfer Principle with third parties for external processing on our behalf, as described in the “Disclosure of Data” section. To learn more about the DPF certification program, and to view Google’s certification, please visit the Data Privacy Framework website.

If you have an inquiry regarding our privacy practices in relation to our DPF certification, we encourage you to contact us. Google is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). You may also refer a complaint to your local data protection authority, and we will work with them to resolve your concern. In certain circumstances, the Data Privacy Framework provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the Privacy Shield Principles.

8. Disclosure of Data

We may disclose personal information that we collect, or you provide:

(a) Disclosure for Law Enforcement. Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.

(b) Business Transaction. If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.

(c) Other cases. We may disclose your information also:

(i) To our subsidiaries and affiliates;

(ii) To contractors, service providers, and other third parties we use to support our business;

(iii) To fulfill the purpose for which you provide it;

(iv) For the purpose of including your company’s logo on our website;

(v) With your consent in any other cases;

9. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

10. European Privacy Standards and General Data Protection Regulation (GDPR)

If European Union (EU), UK or Swiss data protection law applies to the processing of Personal Data relating to you, you have certain rights, including the rights to access, correct, delete and export your Personal Data, and to object to or request that we restrict processing of your Personal Data.

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us via Intercom (using the chat button in the bottom right hand corner of your screen).

In certain circumstances, you have the following data protection rights:

(a) The right to access, update or to delete the information we have on you.

(b) The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. (c) The right to object. You have the right to object to our processing of your Personal Data.

(d) The right of restriction. You have the right to request that we restrict the processing of your personal information.

(e) The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format.

(f) The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not be able to provide Service without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

If Swiss data protection law applies to the processing of your Personal Data, the following additional information is relevant:

Please see the section titled ‘Transfer of Data’ (above) for information on where we and our affiliates process Personal Data. We also disclose your Personal Data to service providers, partners and other recipients (see the section titled ‘Disclosure of Data’) that are located or process information in any country in the world.

An exception may apply in the event of legal proceedings abroad, in cases of overriding public interest or if the performance of a contract with you or in your interest requires disclosure, if you have consented, if the information has been made generally available by you and you have not objected to the processing, or the disclosure is necessary in order to protect the life or the physical integrity of you or a third party and we can't get consent within a reasonable period of time, or the information originates from a register provided for by Swiss law which is accessible to the public or to persons with a legitimate interest, provided that the legal conditions for the consultation of such register has been met in the specific case.

11. U.S. State Privacy Law Requirements

Some U.S. state privacy laws require specific disclosures.

These laws may include:

• California Consumer Privacy Act (CCPA);
• Virginia Consumer Data Protection Act (VCDPA);
• Colorado Privacy Act (CPA);
• Connecticut Act Concerning Personal Data Privacy and Online Monitoring (CTDPA); and
• Utah Consumer Privacy Act (UCPA)

This Privacy Notice is designed to help you understand how we handle Personal Data:

• We explain the categories of Personal Data we collect and the sources of that Personal Data in “Types of Data Collected”.
• We explain the purposes for which we collect and use Personal Data in “Use of Data”.
• We explain when we may disclose Personal Data in “Disclosure of Data”. We do not sell your Personal Data to any third parties. We also do not “share” your Personal Data as that term is defined in the California Consumer Privacy Act (CCPA).
• We explain how we retain Personal Data in “Retention of Data”. We maintain policies and technical measures to avoid re-identifying that information.

U.S. state privacy laws also provide the right to request information about how we collect, use, and disclose Personal Data. And they give you the right to access your Personal Data, sometimes in a portable format; correct Personal Data; and to request that we delete that Personal Data. They also provide the right to not be discriminated against for exercising these privacy rights.

If you wish to exercise these rights, please refer to “Contact Us”. In some instances, we may be required to validate your request by verifying your identity.

If you have questions or requests related to your rights under U.S. state privacy laws, you (or your authorized agent) can also contact Google. And if you disagree with the decision on your request, you can ask Google to reconsider it by responding to our email.

Some U.S. state privacy laws require a description of Personal Data practices using specific categories. This table uses these categories to organize the information in this Privacy Notice.

Categories of Personal Data we collect

Identifiers and similar information such as your username, name, phone number, address, and job titles, as well as unique identifiers tied to the browser, application, or device you’re using.

Demographic information, such as your preferred language and age.

Commercial information such as records of charges, payments, and billing details and issues.

Technical and operational details of your usage of the Service, such as information about your usage, operational status, software errors and crash reports, authentication details, quality and performance metrics, and other technical details necessary for us to operate and maintain the Service and related software. This includes device identifiers, identifiers from cookies or tokens, and IP addresses.

Approximate Location data, as may be determined by IP address, depending in part on your device and account settings.

Audio, electronic, visual and similar information, such as audio recordings of your calls with our technical support providers.

Inferences drawn from the above, like aggregated performance metrics for a new product feature to determine product strategy.

Business purposes for which Personal Data may be used or disclosed

Protecting against security threats, abuse, and illegal activity. We use and may disclose Personal Data to detect, prevent and respond to fraud, abuse, security risks, and for protecting against other malicious, deceptive, fraudulent, or illegal activity. For example, to protect our services, we may receive or disclose information about IP addresses that malicious actors have compromised.

Auditing and measurement. We use Personal Data for analytics and measurement to understand how our services are used, and to provide you and our customers with recommendations and tips. We may disclose non-personally identifiable information publicly and with partners, including for auditing purposes.

Maintaining our services. We use Personal Data to provide the Service and related technical support, and other services you request, and ensure they are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.

Product development. We use Personal Data to improve the Service and other services you request, and to develop new products, features and technologies that benefit our users and customers.

Use of service providers. We share Personal Data with service providers to perform services on our behalf, in compliance with this Privacy Notice and other appropriate confidentiality and security measures. For example, we may rely on service providers to help provide technical support.

Legal reasons. We also use Personal Data to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement. We provide information about the number and type of requests we receive from governments in our Transparency Report.

Parties with whom Personal Data may be used or disclosed

We do not disclose Personal Data except in the following cases:

When you procure third-party services. We disclose Personal Data when you or our customers choose(s) to procure or access a third-party service through the Service, or use a third-party application that requests access to your Personal Data.

With your consent. We’ll disclose Personal Data when we have obtained your consent.

With your administrators and authorized resellers. When you use the Service, your administrator and resellers authorized to manage your or your organization’s account will have access to certain Personal Data.

For external processing. We disclose Personal Data with trusted third party providers to process it for us as we instruct them and in compliance with this Privacy Notice and appropriate confidentiality and security measures. In particular, we disclose Personal Data with our third party providers when you request technical support services (we use the information you provide in the support ticket) and professional services (we use your contact details to enable communication and collaboration).

For legal reasons. We disclose Personal Data when we have a good-faith belief that access to disclosure of that Personal Data is reasonably necessary to:

• Comply with applicable law, regulation, legal process, or enforceable governmental request. We share information about the number and type of requests we receive from governments - in our Transparency Report.
• Enforce applicable agreements, including investigation of potential violations.
• Detect, prevent, or otherwise address fraud, security, or technical issues.
• Protect against harm to the rights, property or safety of us, our customers, users, and the public as required or permitted by law.

12. Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

13. Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

We also encourage you to review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245.

14. Behavioral Remarketing

Tada Science Inc. uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.

Google Ads (AdWords) Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

15. Payments

We may provide paid products and/or services within Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Stripe: Their Privacy Policy can be viewed at: https://stripe.com/us/privacy

16. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

17. Children's Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

18. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

19. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: dataform-support@google.com.

By support: via Intercom (using the chat button in the bottom right hand corner of your screen)